Selfie Konditori

  • Prize
    Honorable Mention in Interior Design –– Eating Space
  • Company/Firm
    Idea International
  • Lead Designer
    Alex Kovachev
  • Lead Designer(Other)
    Gery Iteva
  • Interior Designer
    Alex Kovachev

Our client brief for this eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space insta-photogenic a new, but often occurring request nowadays. We approached the design with a concept to create a decor with bright, warm tones using marble, brass and gold toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.

Alex Kovatchev is the founder and conceptual drive of the most successful and award-winning interior studio in Bulgaria. All over the world, together with IDEA’s team, for almost two decades, they have been working on the creation of luxury interior solutions for residential and public spaces, restaurants, hotels, aircrafts, yachts, etc. From the overall vision to the smallest detail he creates timeless designs. His projects combine in the finest possible way character, style, functionality, comfort, balanced sense of high-tech solutions and special handmade effects, furniture and lighting.

Other prizes
Alex Kovatchev and Studio Idea have received numerous awards from prestigious international competitions such as German Design Awards 2020, London Club Awards, Restaurant and Bar Design Awards, International Property Awards, International Design Awards, BigSee Interior Design Awards, A’Design Awards, etc. In 2019 Alex Kovatchev was nominated for designer of the decade worldwide by the International Architecture and Design Awards. Among the most awarded projects are Mr. Pizza, Sublime Bachelor Pad, Intercontinental Hotel Sofia, exclusive projects of private homes in Sofia, London, Berlin, Moscow, Los Angeles.