The Gordon Hotel
Eugene, Oregon’s new art-centric boutique hotel The Gordon opened its doors in the spring of 2021. Located in the expanded 5th Street Public Market – the cultural cornerstone of the community – the 82-room lifestyle property offers a unique chance to connect with artists and makers, particularly with a unique “art bar” for empowering guests’ own creations.
The Gordon Hotel is centered around art in a new way for travelers to experience first-hand. Its lobby Art Bar offers guests a chance to create their own masterpiece and is stocked with supplies like pencils and watercolors, along with an industrial sink for cleaning up after fits of inspiration. More than 160 pieces of local art from 84 different artists adorn the hotel’s walls. In partnership with Eugene-based Harmonic Laboratory, an award-winning art collective, the lobby includes a large-format digital art installation called the Great Wall. The changing content spans two floors and 21 television screens and often serves as a showcase for art students from the nearby University of Oregon.
In guest rooms, local / reused timber harvested from the site is a major design component, along with local artwork.