The Virgin Hotel in Nashville, Tennessee is situated on the edge of Nashville’s famed Music Row and is positioned between Vanderbilt, the rapidly transforming Midtown neighborhood, and the burgeoning Gulch district. Designed in partnership with Hastings Architecture, our charge was to create a lifestyle hotel that conveyed the character of Nashville to its out-of-town guests, while also creating a living room style destination for local Nashvillians.
Albeit on the edge of a famous district, the site lacked substantial foot traffic to support our diverse program. We saw this as a challenge to draw in Nashville’s downtown hustle via an architectural solution. That solution laid in activating the entire length of building frontage with a series of different indoor/outdoor experiences. The hotel borders two public streets, Division Street and Music Square West. The visual prominence of this intersection was ample reason to extend the Commons Club outdoors, further activating the street. This exterior extension features lush plantings which create intimate seating groups along the perimeter while a large, communal tree table occupies the center the space.
