JW Marriott adheres to the philosophy that "true luxury comes from a passion for what you do," offering guests thoughtful and refined high-quality service and spatial experiences. This project is designed to create a peaceful retreat for guests, nourishing the body, inspiring the mind, and soothing the soul. By blending natural elements with historical cultural symbols, the design weaves classical and modern aesthetics together, creating an ultra-luxurious hotel space that carries historical depth while exuding contemporary warmth.
The lobby design centers on the theme "Bridging the Ancient and Modern, Recreating Elegance," inspired by Xi'an’s iconic ancient city gates. The entrance cleverly combines Xi'an's historical grey bricks with modern glass bricks, creating a transitional space that links the classical and the contemporary. This fusion creates a surreal, time-bending digital visual effect, presenting a perfect intersection of history and modernity.