The hotel is situated adjacent to Qianmen Street, which lies along Beijing’s central axis. This ancient thoroughfare, first established in the 29th year of the Jiajing reign during the Ming Dynasty (1550), carries profound historical significance and cultural heritage. The hotel adopts the “Academy” as its central theme, offering an in-depth interpretation of Beijing’s cultural essence while closely aligning with the historical and cultural legacy of Qianmen Street. This creates a distinctive atmosphere where tranquility coexists with wisdom. The hotel’s design masterfully combines classical elements with contemporary design philosophy, embodying the unique character of “simplicity within complexity, innovation within tradition”, allowing guests to experience the cultural charm of ancient and modern convergence amid the bustling metropolis.