Somerset Chayuan Chongqing, embraced by lawns and parks within its red-brick architecture, unfolds a life narrative centered on nature. The design reimagines the essence of family-friendly spaces, creating within nature an emotional vessel that carries family memories, and embarking on a harmonious journey with one's inner self, loved ones, and the natural world.
The design inspiration for the lobby comes from Chongqing's local culture and nature, integrating local memory with contemporary living. The dominant green hue extends the outdoor lawns into the interior. The modern minimalist style and lofty ceiling invite the wind to partake in daily life.
We designed an artistic IP - Little Sage for this hotel. Through artistic refinement and narrative reinterpretation of the ancient Chinese cultural concept of the sage, the image of the Little Sage is deeply embedded throughout the hotel. It offers friendly interactive charm, providing guests with delightful memorable experiences and immersive engagement that exceeds expectations. The trendy cultural design resonates with the hotel's family-oriented clientele and cultural heritage, fulfilling the brand's desire for edutainment.
