Radisson RED London Twickenham is a bold new destination located within the iconic Allianz Stadium, home of England Rugby. Owned by the Rugby Football Union and operated by Aimbridge Hospitality EMEA, the hotel has been fully reimagined to reflect the vibrant personality of the Radisson RED brand, celebrating the heritage, energy and community spirit of rugby culture.
The extensive re-design spans 150 guest rooms, reception, lounge, co-working areas, event spaces and washrooms, alongside two new social concepts: The Loft and The Huddle - a dynamic bar, gaming area and premium lounge, and a neighbourhood restaurant.
Repositioned as a year-round community destination, identifying the importance of creating an offering that would resonate beyond match days when the stadium welcomes up to 82,000 visitors, the concept's been curated to actively appeal to local residents as well as hotel guests, offering an everyday backdrop to work, relax, dine and gather.
The design features dramatic light installations that express the movement in rugby games, material references to historic rugby equipment, dramatic colour contrasts and bespoke sculptural installations, celebrating women’s rugby.
Bio DesignLSM, established in 1986, is a multi-disciplined studio that specialises in Strategy, Branding, Architecture, and Interior Design within the hospitality sector. Working with a broad range of world-class clients across the globe, including hotels, restaurants, bars and food halls and more, we develop and define a brand's unique positioning, devising appealing concepts and designing engaging interiors that enrich the guest experience.
Other prizes Winner of the LIV Awards 'Interior Design Food Hall' category in 2021.
