Viceroy Santa Monica

  • Prize
    Winner in Architectural Design Hotel – Luxury
  • Company/Firm
    EDG Design
  • Lead Designer
    Jennifer Johanson, AIA, IIDA, LEED AP
  • Lead Designer(Other)
    Cindy Kupka, Thad Geldert, Akiko Hrovat, Anh Vu, Ray Gonzalez, Cecily Watson, James Levieux
  • Photo Credit
    Mike Schwartz
  • Location
    Santa Monica, CA
  • Project Date
    September 2020
  • Construction Company
    PWI Construction, Inc.
  • Architect
    Rossi Architecture, Inc.
  • Interior Designer
    EDG Design
  • Hospitality
  • Developer
    Pebblebrook Hotel Trust

Viceroy Santa Monica has been an icon of the Los Angeles beach scene for 20 years. The original Hollywood Regency design by Kelly Wearstler embraced the notion of being hidden. Our renovation reimagines the public spaces for a new generation, opening the Viceroy to Santa Monica's coastal energy.

Our muse was “Edgar,” the fictitious grandson of the original hotel maven. Edgar is a passionate collector who loves the hotel’s mid-century lines but craves indoor-outdoor connection.

The renovation integrates 20 local art commissions. A large-scale mural, “Endless,” embodies the property's new energy. Inside, the new reception creates a clear sight line to a stunning mural in the courtyard.

Digital “Lost Warhols” frame the entry to the library, a flexible living room with mid-century furnishings and art objects. The focal point is an oil portrait of a woman in green from the original design (imagined as Edgar's grandmother).

Sugar Palm defies traditional hotel dining. An operable glass wall expands and seamlessly connects the bar and dining to the outdoors. The pool deck, with fire pits and cabanas inspired by the lifeguard stands at the beach, is a see and be-seen experience.