Viceroy Santa Monica

  • Prize
    Winner in Architectural Design Hotel – Luxury
  • Company/Firm
    EDG Design
  • Lead Designer
    Jennifer Johanson, AIA, IIDA, LEED AP
  • Other Designer(s)
    Cindy Kupka, Thad Geldert, Akiko Hrovat, Anh Vu, Ray Gonzalez, Cecily Watson, James Levieux
  • Architect
    Rossi Architecture, Inc.
  • Interior Designer
    EDG Design
  • Hospitality
  • Construction Company
    PWI Construction, Inc.
  • Photo Credit
    Mike Schwartz
  • Location
    Santa Monica, CA
  • Project Date
    September 2020
  • Developer
    Pebblebrook Hotel Trust

Viceroy Santa Monica has been an icon of the Los Angeles beach scene for 20 years. The original Hollywood Regency design by Kelly Wearstler embraced the notion of being hidden. Our renovation reimagines the public spaces for a new generation, opening the Viceroy to Santa Monica's coastal energy.

Our muse was “Edgar,” the fictitious grandson of the original hotel maven. Edgar is a passionate collector who loves the hotel’s mid-century lines but craves indoor-outdoor connection.

The renovation integrates 20 local art commissions. A large-scale mural, “Endless,” embodies the property's new energy. Inside, the new reception creates a clear sight line to a stunning mural in the courtyard.

Digital “Lost Warhols” frame the entry to the library, a flexible living room with mid-century furnishings and art objects. The focal point is an oil portrait of a woman in green from the original design (imagined as Edgar's grandmother).

Sugar Palm defies traditional hotel dining. An operable glass wall expands and seamlessly connects the bar and dining to the outdoors. The pool deck, with fire pits and cabanas inspired by the lifeguard stands at the beach, is a see and be-seen experience.

EDG Interior Architecture + Design is a global leader in hospitality branding and design. The company's interdisciplinary team comprises brand strategists, interior designers, architects, and graphic designers, all working collaboratively to merge visionary design with strategic innovation. Founded in 1987, EDG is headquartered in the San Francisco Bay Area with strategic offices in Dallas and Singapore. Our global perspective and collaborative approach are anchored by a total commitment to concept and project performance.

Other prizes
Interior Design 2023 Best of Year Award, Spa/Beauty: Mii amo Spa NEWH Top Interior Design Firm 2023, San Francisco Chapter IIDA 2022 Global Excellence Award, Restaurants, Lounges & Bars: Firangi Superstar LIV Hospitality Design Awards 2022, Casual Restaurant: Pelican Brewing LIV Hospitality Design Awards 2022, Residence: Montage Healdsburg Harvest Homes HD Awards 2021, Best New Brand Launch: Terramor Outdoor Resort LIV Hospitality Design Awards 2021, Casual Restaurant: Firangi Superstar LIV Hospitality Design Awards 2021, Architectural Design, Hotel: Viceroy Santa Monica