SEEN Beach Club Samui

  • Prize
    Winner in Architectural Design Restaurant – Casual
  • Company/Firm
    SOHO Hospitality, Thailand
  • Lead Designer
    SOHO Hospitality, Thailand
  • Hospitality
    Minor Hotels
  • Photo Credit
    Minor Hotels
  • Location
    Koh Samui, Thailand
  • Project Date
    Q1 2020

SEEN Beach Club Samui with its frontline Chaweng beach location and stunning panoramic sea views is a multi-layered, multi-sensory space for you to relax, eat and play.

SEEN features a stylish restaurant with indoor and outdoor seating areas, three bars, private cabanas, a DJ Booth and two turquoise pools, both surrounded by large, cushioned daybeds. Chill out at the sunken swim-up bar of the central pool.

Outdoors, a silver Citroen HY Serial Griller food truck serves enticingly good burgers, including SEEN’s spicy garlic and basil chicken and prawn slider served with a fried quail egg.

The mid-century architecture uses high contrast geometric patterns and organic curves. Embracing the nostalgia of Miami and California’s beach club culture, the design aesthetic is retro-1950’s chic, influenced by the resurgence of mid-century tropical design. The minimalist architecture is offset by mirrored furniture pieces, abundant metallics and opulent fabrics. The bright colour palette creates a carefree, cosmopolitan beach scene. An indoor neon pink Metro Harvester van acts as a bar and inspired, programmable LED lighting provides a variety of colour effects transforming night-time moods.