25hours Hotel is the first hotel for this Operator outside Europe and creates a new type of hospitality offer in the city, combining a strong brand narrative with a rich mix of interiors and services, state of the art technology and a locally inspired aesthetic.
The design team, led by Hopkins who have been working extensively in the region for over 20 years, worked collaboratively with the client throughout the process, to develop a bespoke and contextual project from concept to fit out. Visiting other 25hours Hotels in Europe they immersed themselves in the company’s culture and ethos, evolving the original 4 star brief into a 5 star hotel which combines architecture, identity and brand to create a vibrant new offer, unlike anything else in Dubai.
Hopkins Architects have developed a relaxed, loose-fit approach to internal spaces. Exposed services and a raw, contemporary aesthetic provide the perfect backdrop for an interiors concept which emphasises storytelling and speaks to the adventure-seeking nomad in all of us.
