Our innovative design for the KSA Pavilion articulates KSA’s Tuwaiq mountain into the architectural frame of the pavilion, inside which is a lush garden representing a greener future. Sustainability is more than a central focus in our storytelling, but a goal pursued throughout production; the frame is a fully re-usable LED media façade, and the pavilion’s main material is raw steel, which will be repurposed.
To optimize the usage of space, we created three different entrances and a non-linear yet cohesive visitor journey. We strategically segmented the space into distinct chapters to ensure that visitors receive the same quality of content even without passing through all the exhibits. Part of a larger story, each chapter conveys the same message.
The experience culminates in an immersive 360º experience show, addressing the process of greening the Kingdom through abstract, aesthetic, and poignant scenes. With this as the grand finale, visitors leave the pavilion not just aware of sustainable efforts, but inspired by its story and motivated to participate.
The VIP lounge and Rooftop Bar offers a premium hospitality experience to end the journey.
Bio We have a passion for spatial narrative & storytelling for Destinations, Attractions, Experiences, Brand Worlds and World Expo pavilions. Simply said, we love creating wonderful places that have something to say. Narrative Spaces. Experiential and Transformative.
We create Storyworlds.
The narrative environments we develop connect people, place and theme in a holistic approach to experience. This forms the foundation of our projects which both engage and evoke to realise memorable moments and experiences.
Other prizes EXPO ALMERE 2022, QATAR PAVILION - BRAND EX AWARD EXPO DUBAI 2020, PERU PAVILION - 2x GOLD MEDAL EXPO DUBAI 2020, ALGERIA PAVILION - SILVER MEDAL MORE AWARDS FOR EXPO 2017,EXPO 2012,EXPO 2010, EXPO 2008, EXPO 2005
