Sam's Waterside

  • Prize
    Winner in Interior Design Restaurant – Brasserie
  • Company/Firm
  • Lead Designer
    Adam Britnell
  • Interior Designer
  • Hospitality
    Genuine Restaurants Ltd
  • Construction Company
    Nexus (South East) Ltd
  • Photo Credit
    Stevie Campbell
  • Location
    3 Kingham Avenue, Brentford TW8 8GP
  • Project Date
    4 November 2023
  • Developer

Sam’s Waterside restaurant is a sister site to well-respected Sam’s Riverside (Hammersmith).

The interior embodies an evolution of the original much-loved concept. Inspired by the locality, a dichotomy of rich history and urban regeneration, the design is influenced by the juxtaposition of old meets new, celebrating the backdrop of the historical industrial architecture, with the imprint of the contemporary Brentford development that is set to regenerate the area.

A seated island bar creates an energetic focal point upon entering, with the open kitchen pass offering an exciting glimpse of the culinary action. Curated seating arrangements provide different dining options, with bi-folding doors wrapping around two sides, connecting the guests with the lush planting on the terrace and the natural waterside of the River Brent.

Delicate design features, such as the blush pink seating, bespoke art deco pendant lights and curated dried flowers artfully soften the space as a contrast to the industrial aesthetic, where intentionally oxidized corten steel, raw concrete tones and rough plaster are creatively used in the finishes and framework as a nod to the local manufacturing history.

DesignLSM, established in 1986, is a multi-disciplined studio that specialises in Strategy, Branding, Architecture, and Interior Design within the hospitality sector. Working with a broad range of world-class clients across the globe, including hotels, restaurants, bars and food halls and more, we develop and define a brand's unique positioning, devising appealing concepts and designing engaging interiors that enrich the guest experience.

Other prizes
Winner of the LIV Awards 'Interior Design Food Hall' category in 2021.