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Rich's Revitalization

  • Prize
    Winner in Interior Design Historic & Heritage
  • University
    Savannah College of Art and Design
  • Lead Designer
    Crystal Martin
  • Interior Designer
    Crystal Martin
  • Other Credit
    Professor Sabrinna Cox, Professor Alessandro Cannata, Professor Carin Wightman
  • Location
    Historic South Downtown, Atlanta
  • Project Date
    12/6/2023
  • Project Link

The department store industry is constantly evolving its business model. Nonetheless, the number of physical department stores is decreasing despite the luxury industry's growth. To stay relevant, department stores need to cater to the changing needs of their customers and communities, necessitating a new approach to enhance customer experience by integrating services and spaces for socialization, accommodation, relaxation, and nutrition, transforming department stores into destinations. Rich’s is rooted in a distinctive business model that draws inspiration from European precedents and integrates the quality of timelessness as an additional source of value. Adhering to the ‘Luxury for Revitalization’ framework, the concept and design revolve around history, location, meta-luxury, authenticity, identity, space, and aesthetics holistically. Guests are welcomed in the grand room, which houses a central bar and lounge seating for guests; the Magnolia Room is positioned to the west; the lower level houses a fine grocery complete with a bakery, cafe, meat and seafood sections, select items, spirits and wine, coffee bar, confectionary, oyster bar, champagne and caviar bar, and meat bar.

Bio
I embrace the belief that juxtaposition cultivates a distinct balance, the result of a harmonious fusion of contrasts - old and new, soft and edgy, rough and smooth, embodying the yin and yang of design, forming the foundation of exceptional art or space.
Harmony in a composition is created from the unity of elements such as line, color, space, and form. Harmony within a space is realized through meticulous planning, thoughtful selection of materials, and careful consideration of proportions and scale. The balance between aesthetics, function, and emotion culminates in a holistic experience.

Other prizes
2022 MUSE Design Awards Gold Interior Design- Historic Preservation 2021 IDA International Design Awards Emerging Interior Designer of the Year 2021 IDA International Design Awards Gold - Renovation 2021 IDA International Design Awards Gold - Restaurants & Bars 2021 IDA International Design Awards Silver - Commercial 2021 IDA International Design Awards Silver - Retail, Shops, Department Store 2020 LIV Hospitality Awards Historic and Heritage 2021 WindowsWear Student Awards Heritage Hermes Equestrian Resort 2020 SIT Furniture Design Awards Emerging Interior Designer of the Year 2020 SIT Furniture Design Awards Winner Hotel Design 2020 LICC London International Creative Competition Official Selection 2020 IDA International Design Awards Bronze Hotels & Resorts 2020 IDA International Design Awards Bronze Hotels & Resorts 2020 IDA International Design Awards Bronze Retail 2020 Architecture Masterprize Honorable Mention Interior Design- Hospitality 2020 MUSE Design Awards Gold Interior Design- Hospitality 2020 SCADPROxTNT Snowpiercer Winning Design Grand Salon 2020 ASID Design Excellence Awards Gold Award Commercial Hospitality 2020 ASID Joel Polsky Academic Achievement Award 2020 ASID Student Portfolio Competition Finalist 2019 IDA International Design Awards Gold Institutional 2019 IDA International Design Awards Silver Hotels & Resorts 2019 IDA International Design Awards Bronze Retail 2019 IDA International Design Awards Honorable Mention 2019 ASID Design Excellence Awards Best in Commercial Design Concept 2019 ASID Design Excellence Awards Best in Commercial Design Rendering 2019 ASID Student Portfolio Competition Finalist 2018 DWR Design Within Reach Champagne Chair Contest Finalist 2018 ASID Design Excellence Awards Best in Residential Design Concept 2018 ASID Design Excellence Awards Best in Commercial Design Group 2018 ASID Student Portfolio Competition Finalist 2017 ASID Design Excellence Awards Best in Commercial Design Concept