OBLIVION

  • Prize
    Winner in Architectural Design Resort – Midscale & Lifestyle
  • Company/Firm
    Alter Ego Project Group
  • Lead Designer
    Alter Ego Project Group
  • Location
    Saudi Arabia, AlUla
  • Project Date
    2025
  • Project Link

The main idea of the OBLIVION hotel design is to provide a seamless and immersive journey through nature. From the architecture to landscaping, the hotel, set in the heart of Saudi Arabia, is created to be a luxurious oasis completely integrated into the desert. Its structures are inspired by the shapes and colours of the surrounding rock formations and dunes, and its materials and finishes were deliberately selected to look and feel as if they were part of the landscape. The buildings are made using green building strategies and are oriented to minimize heat gain while providing outdoor views.

The resort features luxurious amenities including the spa, pool area and gourmet restaurants, while honouring local arts, foods, and customs. The use of local resources and craftsmanship further enhance a sense of place. A unique cinema experience gives visitors the opportunity to enjoy movies under the starlit sky, admiring the breathtaking scenery. The thoroughly planned layout of the hotel ensures the guests’ cherished privacy. The villas are equipped with a private outdoor lounge decks and a swimming pool integrated into the landscape making guests feel completely at one with nature.

Bio
Since 2002, ALTER EGO has operated from the intersection of bold vision and flawless execution. With offices spanning Milan, Moscow, Monaco, Sardinia, and Abuja, we've delivered 500+ projects that elevate both lifestyle and asset value.
• Two decades of architectural innovation across 15+ countries
• 500+ premium projects — Private estates to government complexes, boutique hotels to urban developments
• Over 1 500 000 m² of realized architecture
• 30+ international awards
• Pillars — Creativity that solves, Confidentiality that protects, Control that delivers, Client-centricity that endures

Other prizes
1. BETTER FUTURE PARIS DESIGN AWARDS / Interior Design - International Residential – Villa / GOLD WINNER 2. LIV HOSPITALITY DESIGN AWARDS / Architectural Design - Resort / WINNER – JURY’S TOP PICK 3. OUTSTANDING PROPERTY AWARD LONDON / Architectural Design - Hotels Boutique / PLATINUM WINNER 4. WILD DESIGN AWARDS / Interior Design - International Residential – Villa / WINNER 5. THE INTERNATIONAL DESIGN AWARDS / Interior Design - Residential / WINNER 6. THE INTERNATIONAL DESIGN AWARDS / Hospitality Architecture Design / WINNER 7. LONDON INTERNATIONAL CREATIVE COMPETITION / Architecture - Conceptual Design / OFFICIAL SELECTION 8. LONDON INTERNATIONAL CREATIVE COMPETITION / Architecture – Hotel/Resort / OFFICIAL SELECTION 9. BLT BUILT DESIGN AWARDS / Architectural Design - Hospitality / WINNER 10. BLT BUILT DESIGN AWARDS / Interior Design - Residential / WINNER 11. BETTER FUTURE PARIS DESIGN AWARDS / Interior Design - International Residential – Villa / WINNER 12. THE INTERNATIONAL DESIGN & ARCHITECTURE AWARDS / Luxury Residence – Europe / WINNER 13. BLT BUILT DESIGN AWARDS / Architectural Design - Hospitality / WINNER 14. BLT BUILT DESIGN AWARDS / Interior Design - Residential / HONORABLE MENTION 15. ARCHITECTURE MASTERPRIZE / Architectural Design - Hospitality / HONORABLE MENTION 16. OUTSTANDING PROPERTY AWARD LONDON / Architectural Design - Hotels Boutique / WINNER 17. THE INTERNATIONAL DESIGN AWARDS / Interior Design - Residential / HONORABLE MENTION 18. LUXURY LIFESTYLE AWARDS / Best Luxury Hotel Architecture / WINNER 19. LEADING DESIGNERS AWARDS / Most Outstanding Premium Design Agency – Italy / WINNER 20. THE INTERNATIONAL DESIGN & ARCHITECTURE AWARDS / Luxury Residence – Europe / WINNER 21. SBID INTERNATIONAL DESIGN AWARDS / Fit-out contractor of the year – Residential / WINNER 22. EUROPEAN PROPERTY AWARDS / Residential Property Interior - Private Residence / WINNER 23. LUXURY LIFESTYLE AWARDS / Best Luxury Interior Design Studio / WINNER




LIV Hospitality Design Awards 2025
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