The Alchemist Victoria

  • Prize
    Winner in Interior Design Cocktail Bar
  • Company/Firm
    DesignLSM
  • Lead Designer
    Holly Rees
  • Other Designer(s)
    Anna Bishop
  • Interior Designer
    DesignLSM
  • Hospitality
    The Alchemist
  • Construction Company
    Interiors UK Limited
  • Photo Credit
    Stevie Campbell
  • Location
    52 Grosvenor Gardens, London SW1W 0AU
  • Project Date
    23.02.2024

Proudly showcasing the latest project with The Alchemist – a captivating new cocktail bar situated in the heart of London. Following the success of the Spinningfield’s Manchester re-design, the agency has evolved the brand’s identity, infusing cosmic alchemy into the design DNA which is inspired by humanity’s fascination with the universe.

The compelling concept, inspired by its location, pays homage to the Victorian era, emphasizing scientific breakthroughs like the parallax, which ingeniously plays with perspective and illusion throughout the space. An enchanting entrance tunnel guides guests into a celestial realm, while the illuminated central island bar, bespoke space-inspired lighting, vivid bursts of colour and captivating mural create a theatrical and dynamic drinking destination.

Poised to further establish the brand's presence in the City, the creative design presents a glamorous setting and an unbeatable ambience from dusk until dawn for one of the UK’s most prevalent and immersive bar brands.

Bio
DesignLSM, established in 1986, is a multi-disciplined studio that specialises in Strategy, Branding, Architecture, and Interior Design within the hospitality sector. Working with a broad range of world-class clients across the globe, including hotels, restaurants, bars and food halls and more, we develop and define a brand's unique positioning, devising appealing concepts and designing engaging interiors that enrich the guest experience.

Other prizes
Winner of the LIV Awards 'Interior Design Food Hall' category in 2021.