The Westin in Duluth, Georgia, is nestled within the city's bustling Infinite Energy Center, a composition of multiple businesses, hotels, convention centers and music venues. To blend the hotel seamlessly into its environment, the design focus was about evoking a sense of flowing energy and rapidity, of water streaming ceaselessly through shallow rivers. The sense of endless motion, of life becoming a blur, enhanced the concept of finding purposeful eddies within the fluid of life. Each space in the hotel was designed to meld effortlessly into the next, creating a cohesive and harmonious environment that defies traditional architectural constraints and inspires a sense of fluidity and dynamicity. To that end, the design includes palpable moments of pause, meaningful areas of refuge and respite, to allow cinematic glimpses of focus in an otherwise blurry world.