This playful dessert shop in Camden Market was designed to be a joyful and eye-catching destination, drawing visitors in with bold colours, oversized props, and interactive elements. The space invites both curiosity and comfort, with a rainbow-toned bench running along one side and donut sculptures in various sizes placed throughout for a sense of fun. At the center of the shop stands a large box-housing the electrical supply for the entire street. Since it couldn’t be removed or relocated, it was transformed into the focal point of the space. A giant donut sculpture was placed on top to act as a statement feature, drawing attention from the busy market outside. Each side of the box was designed with purpose: a spin-to-win game offers playful engagement, and a magnetic wall lets visitors create messages. The result is a compact but vibrant interior that turns a functional limitation into a unique, memorable experience.
Bio Studio RUUM is a London-based architecture and interior design studio led by Merve Iscan. The studio specialises in hospitality, commercial, and residential projects, combining strong spatial planning with distinctive interior concepts. From early-stage design to detailed drawings, Studio RUUM focuses on creating functional, character-led spaces that enhance user experience while remaining practical and buildable. The practice works across London and the UK, delivering thoughtful, well-crafted design solutions.
