The Hotel represents the latest evolution of the RED brand in Africa.
With art, fashion and music as key aspects of its DNA, the primary brand pillar of Design with Attitude marries perfectly with the area’s individuality, design freedom and exploration.
Committed to their role in promoting the African Renaissance within design Source IBA focused major attention on sourcing from local artist, design-makers and manufacturers.
Complementing the art collection, the enormous collection of quintessential objet dárt was sourced from local makers and artists, within Gauteng adding authenticity to the notion of colloquial.
The Public design breaks the status quo of hotel components the decision on who does what where is largely left to guests to create a dynamic hub where guests have ownership of their experience.
While the guestrooms offer restorative rest, it still portrays the RED attitude through rich and sumptuous colour and dynamic graphic art.
