Tasneem Hamza has already made a remarkable impact on the architectural world as the recipient of the Emerging Architect of the Year – Living Space award at the LIV Hospitality Design Awards. Her winning project, Bridging the Divide, reimagines downtown Irbid by reconnecting two fragmented areas and revitalizing its cultural heritage. Through thoughtful design, including integrating contemporary steel pergolas with historic structures, Tasneem has created a vibrant urban space that draws residents and visitors together.
In this interview, Tasneem takes us through her creative journey—from childhood sketches to tackling urban challenges—and shares how her project fosters community and urban vitality in Irbid.
Tasneem Hamza
Can you tell us about you and your background? Why have you chosen to follow design as a career?
I’ve been an artist since childhood, with a passion for creativity that grew stronger throughout my teenage years. I spent countless hours sketching with pencils and exploring visual compositions. My older sister, who studied architecture, significantly influenced me. As a child, whenever I left a friend’s house, I would sketch their floor plans, an early sign of my fascination with design. I still remember my sister telling me, “From now on, you’re an architect!”—and she was right. I’ve always loved observing, analyzing, and understanding spaces. Pursuing a degree in architecture felt like a natural choice; looking back, it was the best decision I ever made!
What inspired this project? Why did you decide to take on the challenge of reconnecting two areas in downtown Irbid?
I saw an opportunity to enhance the city’s functionality while respecting its cultural identity. My inspiration for this project came from walking extensively and capturing the city’s hidden corners through photography, especially heritage buildings and alleyways. Although Irbid was far from my University, my curiosity led me to research its urban challenges online. That initial search piqued my interest, but I knew I had to experience the city firsthand.
So, I took a trip to Irbid, exploring its streets, observing its urban fabric, and engaging with the local community to gain insight into their perspectives. During my exploration, I came across the abandoned Jumaa home, the adjacent unutilized space, and the disconnection between Al-Tal (the hill) and the lower areas leading to Jumaa House and the vibrant heritage shops. These spaces, rich with historical layers, had been overlooked for years. Seeing how parts of downtown Irbid had become fragmented over time, affecting accessibility and social interaction, deeply resonated with me. That realization drove me to investigate further, reinforcing my belief that reconnecting these spaces could revitalize the area while preserving its cultural essence. Determined to find a solution that honored both the city’s history and urban identity, I turned to my university library in search of books that could guide my approach. That moment marked the true beginning of this journey.
How did you approach integrating the new steel pergolas and contemporary structures with the existing buildings?
Integrating the new steel pergolas and contemporary structures with the existing buildings in Irbid was all about respecting the city’s rich heritage while introducing modern elements that could enhance its urban life. Irbid’s historical character, with its mix of old stone buildings, vibrant alleyways, and cultural landmarks, deserved a design that would highlight its past rather than overshadow it.
For me, the goal was to complement the traditional architecture, not compete with it. I chose lightweight steel pergolas that feel modern but don’t detract from the heritage buildings-they enhance the space without overpowering it. I carefully considered how these new structures would interact with their surroundings, ensuring they blended smoothly into the area’s dynamic flow. Mainly, I wanted the pergolas to merge with the heritage shops, providing shade and functionality while respecting the unique character of Irbid’s streets and its layered history.
At the heart of this project was the desire to connect the city’s past with its present. The design aimed to serve both the community and the cultural identity of Irbid, revitalizing the area and fostering a sense of unity. The hierarchical flow of the pergolas and its warm colors, combined with the dimensions of the streets, enhances this connection, giving a sense of continuity between the heritage shops, streets, and buildings-all while honoring the city’s heritage.
In what ways does the design of the new building act as a “magnet” that draws both residents and visitors together?
The design of the new building acts as a “magnet” by creating a welcoming and dynamic space that encourages interaction, exploration, and engagement. I focused on integrating elements that serve functional purposes and create an inviting atmosphere for both residents and visitors. First, the building’s open, accessible spaces allow for a seamless flow between indoor and outdoor areas, encouraging people to gather, relax, and interact. The design incorporates public areas such as cafes, market spaces, communal zones, and terraced steps for interaction that attract and integrate locals and tourists. These spaces are strategically placed to encourage people to stop by, linger, and connect with others, creating a sense of community.
Additionally, the modern bridge connecting the heritage building from Al-Tal to the other side of the city’s fabric leads to the new building that embraces vitality and acts as the magnetic center of the combined area. Also, the building’s aesthetic design-especially the modern steel pergolas-adds a visually striking element to the area, inviting curiosity and drawing people in. Integrating heritage elements with contemporary design gives the building a unique character, creating a familiar and new space. This blend of old and new attracts a diverse crowd, as it speaks to the city’s rich history while providing the functionality and style that modern visitors and residents enjoy. The emphasis on connecting the surrounding streets and heritage areas further strengthens its role as a magnet. By improving accessibility and creating a clear path for people to move through the area, the building draws people from the surrounding spaces, encouraging them to explore the city more deeply. Ultimately, the design creates an engaging, inclusive space that encourages social interactions, fosters community spirit, and serves as a focal point that attracts both locals and visitors.
What was the biggest challenge you faced while designing Bridging The Divide, and how did you overcome it?
One of the biggest challenges I faced was navigating Irbid’s rich and complex history, which included scattered and sometimes random information about its people, heritage buildings, and urban fabric. I had to organize and connect this information from various sources, local opinions, and my observations while keeping the city’s evolving needs in mind. It involved synthesizing hundreds of pages of insights, but I found the process rewarding as it revealed what was missing and what was necessary for the city’s future.
Another challenge was designing a modern building next to these historical structures while being sensitive to the heritage. I needed to ensure that the new building was complemented, rather than overshadowed, by the old ones. After extensive research, I achieved the right balance in the design by focusing on lightweight materials and thoughtful layering. The result is a harmonious blend of the old and new, providing a functional space that serves the city’s needs and respects its history.
Congratulations on winning the “Emerging Architect of the Year – Living Space” award at the LIV Awards! As a student, what does this recognition mean to you?
Thank you again! Winning the Emerging Architect of the Year – Living Space award at the LIV Awards is truly humbling and meaningful. This recognition validates all the hard work, passion, and dedication I’ve invested in my studies and projects as a student. It signifies an exciting future ahead, and I’m eager to see what comes next. This award serves as a reminder that architecture isn’t just about design- it’s about creating spaces that impact people’s lives. It motivates me to keep pushing boundaries and seeking innovative solutions while encouraging me to continue learning, growing, and making meaningful contributions to the field of architecture.
How do you think being a student influences the design process? Did it bring more benefits or more challenges?
Being a student influences the design process by offering a fresh perspective and the freedom to experiment with new ideas, which encourages innovation. However, challenges arise from limited real-world experience, especially when considering practical aspects like budgets and regulations. Despite these challenges, the benefits outweigh them, as being a student allows for creative freedom, risk-taking, and learning from mistakes, all of which help shape a strong design foundation and philosophy for the future.
What are your next steps, and where do you see yourself in the coming years?
My next steps involve continuing to build on the knowledge and experiences I’ve gained so far while pushing myself to tackle more complex and impactful projects. I plan to deepen my understanding of sustainable design and urban development, as these areas are vital for the future of architecture.
In the coming years, I see myself working on projects that blend innovation with cultural and historical preservation, creating spaces that contribute positively to communities. I aim to collaborate with experienced architects and expand my portfolio, eventually leading my own projects and design teams. I’m excited to continue learning, growing, and finding ways to make a meaningful impact through architecture.
Uma Nota’s recent win in the Interior Design of the Year – Eating Space category at the LIV Hospitality Design Awards awarded the vision and creativity of Asmaa Said and her team at The Odd Duck Design. Opened in March 2024 in Manila, the Japanese-Brazilian fusion restaurant combines the experiences of design, food, and ambiance. With attention to detail, thoughtful layout, and a blend of cultures, Uma Nota shows the influence of design on the experience.
Extending over 650m², Uma Nota Manila brings the essence of Brazil’s playful spirit and mixes it with Japan’s minimal elegance in a fresh and modern way. The design flows through its three unique zones—the Living Room & Bar, Tropicalia, and Meiji—each with its own personality yet connected into a cohesive whole. From the hanging tree installation in the Living Room to the rich textures and custom elements in Tropicalia and Meiji, the space feels like a work of art.
In this interview, Asmaa Said opens up about her work with Uma Nota, the creative process behind designing the restaurant’s distinct zones, and how she balanced the cultural influences without resorting to clichés. She also discusses challenges in transforming the space from a calm dining environment to an energetic nightlife space while maintaining a consistent and inviting atmosphere. Join us for a look behind the scenes of a project that has captured the attention of the global design community.
Asmaa Said // Uma Nota. Photo: Sergei Nekrasov
Can you tell us a bit about your background and The Odd Duck Design’s history? How did you merge paths with Uma Nota?
I’ve been working in the Hospitality field for over 12 years now, during which, I have had the pleasure of working with the top hoteliers and F&B brands worldwide across 25 cities and over 10 countries. In an attempt to slow down the pace to focus on quality over quantity, I set up The Odd Duck in 2021 in Dubai alongside my talented team of designers, architects, and artists. Our latest projects include the iconic Shangri-La Le Touessrok Mauritius, Hilton Labriz Seychelles F&B, and of course, Uma Nota Manila.
Back in 2013 I worked closely with Jean Michel Offe (the father of Alexis and Laura – Founders of Meraki Hospitality) on the signature Hotel Jen Beijing. Since then, he has been a dear mentor to me and someone I truly admire and look up to. When his son and daughter, Alexis and Laura Offe, set out to expand the Uma Nota brand outside their current locations in Paris and Hong Kong, Meraki Hospitality brought The Odd Duck Design on board to envision Uma Nota 2.0. Shortly after, Uma Nota partnered up with Michael Needham and the team in Manila to open up their first venue in the Philippines. It has been a remarkable journey working with the client on this unique concept and trying to capture their unique vision for the Uma Nota brand.
How did you manage to design each of the different zones (The Living Room & Bar, Tropicalia, and Meiji) while maintaining a cohesive identity for Uma Nota?
From the onset of the Project, we were keen to establish a base palette and design language that would run through the different spaces to ensure the design remains cohesive and flow effortlessly. Onto this base palette, we then layered the unique identity of the space to bring its soul to life; a good example of that is the wood paneling in both Meiji and Tropicalia private dining rooms – the same material is used in different curved profiles, and embellished against various colors (pink tones in tropicália and blue rich accents in Meiji), giving the guest a uniform aesthetic but interpreted in a unique way to suit the concept of each room.
Uma Nota. Photo: Sergei Nekrasov
How did you manage to integrate the cultural fusion of Japanese and Brazilian influences into the design without making it feel overly thematic or expected?
At The Odd Duck, we foster a research-heavy approach to design, which ensures our interpretations are culturally and contextually sensitive to their setting. At the start of this Project, we spent weeks researching and learning about the stunning cultures of Japan and Brazil, quietly observing their quirks and what makes them special. We did not wish to capture a literal interpretation but rather the soul of the place and its people.
What was the most unexpected challenge you faced while designing this space, and how did you solve it?
The central challenge was to design a space that maintained its elegance during the day while becoming an energetic and exclusive venue at night. From the initial brainstorming sessions, the intention was to stir away from the expected interpretation of Brazil-inspired interiors with vibrant colors and tropical patterns and go in a more ethereal and sculptural approach in capturing Brazil’s raw and uninhibited nature. The hanging installation represents exactly that: a real reclaimed tree with intricate silk leaves gracefully suspended at the heart of the double-height space.
Another pillar in achieving this transition was the use of custom-designed lighting and an advanced sound system. The lighting is meticulously programmed to shift in intensity and color throughout the evening, creating a dynamic ambiance that transitions the space from a serene dining area to a lively lounge. This transformative lighting system, paired with strategically placed speakers, enhances the overall sensory experience, making Uma Nota an immersive environment
Were there any lessons that you took from Uma Nota’s locations in Hong Kong and Paris that influenced your approach to the Manila project?
We focused less on the aesthetics of the existing venues in Paris and Hong Kong and more on what makes them successful and how they resonate deeply with the guests. A big part of that is the unique operational style of Meraki Hospitality; they managed to create personalized spaces that are intimate, inviting, and very much part of the fabric of the societies and neighborhoods they are in. We took the same approach to the Manila venue, where we studied what style of design, space flow and aesthetics would draw people in, make them feel welcome and inclined to come back time and time again.
Uma Nota. Photo: Sergei Nekrasov
Congratulations on winning the “Interior Design of the Year – Eating Space” category at the LIV Awards! What does this recognition mean to you and The Odd Duck Design?
Uma Nota has been a labor of love for quite some time now, not only for us as designers but also for the owners, specialists, builders, and all the talented makers and artisans who helped us get here. Witnessing the success and recognition it is garnering internationally is heartwarming and a proud moment for all of us.
What’s next for The Odd Duck Design? Are there any upcoming projects that you can tell us about?
This year started off strong with very exciting project appointments. Unfortunately, we cannot disclose the brands yet as they are confidential. However, what we can say for now is that building on the success of 2024, we have been appointed to a new, exciting resort in Mauritius, a very high-end international F&B brand in Manila, and a luxury resort here in Dubai. We cannot wait to share more with you about how the design unfolds over the next few months.
Uma Nota. Photo: Sergei Nekrasov
Frankie Lui, Founder and Principal Architect of Atelier Global, has brought a fresh perspective to architecture with his recent project, Commune STORE. Winner of the Architectural Design of the Year – Living Space at the LIV Hospitality Design Awards, this project is a remarkable example of how architecture can revitalize communities and honor traditions. Located in Houyuan Village, Fujian, Commune STORE transformed an abandoned primary school into a modern space celebrating the region’s rice culture and agricultural heritage.
With a focus on sustainability and community, Frankie’s design harmonizes the natural surroundings with modern architectural forms, utilizing local materials and engaging the village in construction. In this interview, Frankie discusses the inspiration behind the project, the challenges of working in a rural setting, and the importance of integrating local culture into contemporary design. He also shares how Commune STORE is helping to breathe new life into the area while fostering a sustainable future.
Frankie Lui – Founder & Principal Architect of Atelier Global // Dialogue with Nature—Commune STORE. Photo: ZHIYI
Can you tell us a bit about your background and about the history of Atelier Global Limited?
I grew up in the high-density and diverse urban environment of Hong Kong, enjoying in-depth observation of architecture, cities, and cultural life to interpret design needs. Later, I pursued advanced architecture and urban design studies at Columbia University in the United States. In 2007, I founded Atelier Global in Hong Kong, which is dedicated to exploring new possibilities in architectural design and art and promoting interdisciplinary practices. Currently, I balance design practice and academic discussions in both Shenzhen and Hong Kong.
Atelier Global is composed of designers from diverse cultural backgrounds, integrating an international perspective. We focus on the openness and innovation of urban construction, establishing emotional connections between cities, architecture, people, and space through multidimensional thinking about culture, art, functional strategies, and natural forms.
What was the vision behind Commune STORE? Can you walk us through the design process, from the first conversations to the final design?
The village of Houyuan, renowned for its terraced landscape, has recently faced issues such as depopulation and abandoned farmlands, leading to the gradual disappearance of traditional rice cultivation culture. In response, the establishment of our Commune STORE aims to protect the terraced ecology through the transfer of land rights, explore sustainable agriculture techniques, and revitalize rice cultivation. This initiative seeks to attract young people back to their hometowns, making rural revitalization a reality while also creating a sustainable future for nature and the community.
During my first visit to Houyuan Village and my conversation with the owner, I was deeply inspired by the local natural environment and the human spirit of its residents. Consequently, I committed to immersing myself in design research by participating in various seasonal farming activities—such as transplanting seedlings, fertilizing, harvesting, and threshing—to experience the farming lifestyle of “working at sunrise and resting at sunset.” This hands-on engagement has allowed me to gain a deeper understanding of the essence of agricultural culture. As I gradually comprehend rural life, each design discussion becomes increasingly profound. With a humble heart, I aim to inherit rural culture while introducing modernity and constructing a new paradigm of living.
You’ve decided to integrate the local rice culture into the design. How was this reflected in the architecture of the structure?
First and foremost, I have to abandon the pursuit of ritualistic or nostalgic architectural forms, as well as rural decorations. Instead, the focus is on creating a space that resonates on a spiritual level, returning to a simple and unadorned living atmosphere. This is a crucial point: “The environment is shaped by the heart.” By retaining the unique cultural characteristics of the region while imbuing them with contemporary significance, we can gain back in spirit and materiality.
The fields themselves are landscapes; rather than deliberately crafting a landscape, we preserved the small slope in front of the Rice Society as terraced fields, creating a landscape connection that naturally integrates with the surrounding topography.
The ethos of “working at sunrise and resting at sunset,” combined with swimming after farming as a means of relaxation for the owner, offers a unique experience for visiting guests. Therefore, the design includes an infinity pool, the elliptical shape is inspired by the form of the terraces, constructing the imagery of a “hill”, which resonates with the existing “Carp Hill” in the neighbourhood, respecting and integrating with the site.
The design utilizes indigenous materials such as yellow clay and straw, continuing the earthy tones characteristic of regional architecture and blending in with the village organically.
Can you tell us about the thought process behind the choice of materials and how they shaped the design process?
The design integrates local landscape features, adhering to the principles of using local materials, recycling, and preservation to achieve low-carbon sustainable construction.
**Using Local Materials:** Local green bamboo is used as formworks for pouring concrete, leaving elegant bamboo patterns that add naturalistic textures to artificial architecture. The courtyard gravel is made from crushed local red stones, easily recognizable in the local landscape.
**Recycling:** Wooden boards and beams are removed from the original roof and repurposed for ceilings, doors, and cabinets. Construction waste generated during building and material transportation, such as cement blocks and broken stones, is used for paving mountain paths.
**Preservation and Restoration:** The original stone and brick walls are preserved and restored, with simple detail articulations to maintain a sense of ruralness and historical depth. The integration of old and new materials allows every brick and tile of the Rice Society to tell a story of dialogue between the past and the future.
We believe that materials serve as an important carrier of local memory.
Dialogue with Nature—Commune STORE. Photo: ZHIYI
What role did the local community play in the project, and in what way did they influence the final design?
Obsession and Co-Build Commune STORE
Although the residents on the mountain are mainly elderly, locals who went to the city for work would still return home every year during festivals and holidays. The site is a former and only school in the village; it carries a collective memory of several generations. The design avoids major alterations, aiming to preserve the emotional value of the site and allow villagers to still recall the past when passing by. By preserving the seven sixty-year-old metasequoia trees and inviting villagers to participate in the construction of the Commune STORE, the emotional connection between people and the place has been strengthened, and history and memories are relived and continue.
How do you see Commune STORE evolving in the next years, and what impact do you hope it will have on the village?
As the media coverage grows, the project will receive ongoing exposure. From an operational perspective, rural revitalization is a long-term process, with its core rooted in a cultural return. It is essential to deeply engage with the local community, gradually promoting development through continuous patience and perseverance. By integrating modern architectural operations with rural lifestyles, the aim is to advance the development of distinctive cultural tourism, create more job opportunities, encourage locals to return and rejuvenate the countryside.
What were the biggest challenges you faced while working on the project? How did you address them?
The discussion is not about a re-enacting of rural life from before, nor is it about the restoration of traditional rural architecture, nor the rough presentation of reinforced concrete, but it is about anchoring to the love for living.
In the creative process, the owner and I fully immersed ourselves in the local context through solid practices of living with local people, such as dedicating ourselves to agricultural activities, carefully preparing a meal, and calmly brewing a cup of tea. We used modern and humble intervention techniques to reshape the site, combining architectural language with natural landscapes, local materials, and structures and achieving harmony and unity between humans and nature.
This return discards the architect’s reliance on technology and materials, but instead, takes human perception and experience as the starting point, re-examining the relationship between architecture and life, transcending material forms, reflecting on and reconstructing the essence of life.
However, the biggest challenge lies in the limited transportation of materials due to rugged mountain roads and the impact of weather conditions during construction. We have learned from rural life to actively follow the laws of nature and flexibly respond to the challenges brought by seasons and geographical environments.
Dialogue with Nature—Commune STORE. Photo: ZHIYI
Congratulations on winning the “Architectural Design of the Year – Living Space” category at the LIV Awards! What does this recognition mean for you and Atelier Global Limited?
This signifies that the outstanding performance of Commune STORE is not limited to the field of architectural design but has also gained high recognition and evaluation from the industry in multiple related dimensions, such as hotel operation and rural development. This achievement reflects the comprehensive competitiveness and professional reputation of Commune STORE in interdisciplinary and cross-industry and also triggers a profound resonance among urban residents toward returning to nature.
What lessons did you learn from working on this project? Do you think you’ll apply what you learned to future projects?
Feeling with heart, observing with eyes, experiencing with body, listening with ears, and feeling the truth, this becomes the foundation for whether a project has vitality. Therefore, by deeply integrating one’s own experience with the local context and immersing oneself in it, one can design unique works.
Dialogue with Nature—Commune STORE. Photo: ZHIYI
Do you have any tips you would like to share with young designers out there?
By delving into the lifestyles of different groups of people and the unique cultures of various regions and combining one’s passion with these insights, one will continue to grow and become a better architect.
The LIV Hospitality Design Awards are officially open for submissions, inviting architects, designers, hoteliers, and developers to showcase their most innovative hospitality projects. Now, in its sixth edition, the program celebrates the quality and diversity of architectural and interior design ventures shaping the future of hospitality. Early bird entries receive a 10% discount until June 30, 2025.
Founded in 2020, the LIV Hospitality Design Awards provide a global platform to honor excellence in LIVING and EATING spaces, reflecting the ever-evolving landscape of hospitality. The awards recognize projects that add to the guest experience through creativity, innovation, and design excellence, from boutique hotels to food trucks, luxury resorts, and co-living spaces.
The awards spotlight projects that elevate hospitality design and create meaningful guest experiences. An esteemed jury of architects, designers, hoteliers, and industry leaders judges submissions. Notable jury members include Francisco Lopez-Cordoba from Four Seasons Hotels and Resorts, Raul Tellez Casado from Minor Hotels, Carl Wee from Wyndham Hotels & Resorts, and Beatriz Carreto from Radisson Hotel Group. Arturo Sims of VHC Global, Jamnary Moreno from Marriott International, Ivan Pavlovic (NEOM), Bittor Sanchez Monasterio and Federico Toresi (Accor) along with Arturo Sims (VHC Global) and Larry Traxler ( Hilton) are also among the esteemed panel, bringing their deep knowledge of global design and innovation to the table.
In the Living Space category, the awards recognize architectural and interior designs that create comfort and a sense of place. The entries reflect the diversity of modern accommodation concepts, from short-term rentals to private housing and beach resorts. The Eating Space category celebrates the fusion of culinary experiences and design. From Michelin-starred restaurants to food halls and cocktail bars, the awards honor projects that enhance the dining experience through thoughtful architecture, interior design, and ambiance.
The annual winners, selected in professional and student categories, will receive the prestigious LIV trophy, a certificate, and a winner’s seal. Winners will also be featured in the yearly LIV Awards book and promoted to an audience of over 60,000 design professionals, media outlets, and potential clients worldwide. Additionally, winning projects will be listed in the online LIV Awards Architecture and Interior Design directory, providing valuable exposure and networking opportunities. Last year’s fifth edition marked a record-breaking success with over 550 submissions from 58 countries. Winning projects ranged from a treetop dining experience in Thailand to a revitalized school in China, reflecting today’s global impact and creativity of hospitality design. In the architectural category, Canopy: A treetop dining experience by Rock Venture Co. was awarded Architectural Design of the Year for Eating Spaces. Dialogue with Nature—Commune STORE by Atelier Global Limited, led by Frankie Lui and Cai Chao, won Architectural Design of the Year for Living Spaces. For interior design, Uma Nota by The Odd Duck Design , led by Asmaa Said and Ellina Komarova, received Interior Design of the Year for Eating Spaces. At the same time, Nanjing Back To Yaxi Manor Resort by YuQiang & Partners secured Interior Design of the Year for Living Spaces. The last year’s winning projects will be celebrated in Shanghai in April, where the prestigious event will bring together top designers, architects, and industry leaders worldwide to network and celebrate groundbreaking achievements in the hospitality sector.
Entries are open to professionals and students; submissions can be conceptual, in-progress, or completed projects. Projects in the “Brand New” category must be under three years old. The LIV Hospitality Design Awards accept identical entries in successive years, recognizing that great design is timeless.
Astrid Hebert, Program Director of the LIV Hospitality Design Awards, is beyond excited about the new edition: “We’re incredibly excited to kick off this new edition of the LIV Hospitality Design Awards! Each year, the level of creativity and innovation continues to amaze us. This time, we’re looking forward to seeing designs that not only present outstanding design but also embrace sustainability, creating spaces as mindful as beautiful. We can’t wait to celebrate the projects shaping the future of hospitality and raise a glass for last year’s winners in Shanghai this April!”
Submissions for the sixth edition of the LIV Hospitality Design Awards are now open. Take advantage of the 10% Early Bird discount before June 30, 2025, and join the ranks of the world’s most visionary hospitality designers.
For more information and to submit your project, visit www.livawards.com.
In this exclusive interview, we sit down with Yu Qiang, the founder and lead designer of YuQiang & Partners. This design studio has been at the forefront of innovative interior design since its founding in 1999. Specializing in interior design for exceptional designers, YuQiang & Partners fosters creativity under the guidance of versatile leaders, blending global perspectives with local expertise. With over 20 years of experience, the studio has grown into a dynamic team of 150 professionals, offering a comprehensive project execution and management system that ensures timely and cost-effective delivery.
YuQiang & Partners’ recent triumph at the LIV Hospitality Design Awards, where they were honored with the “Interior Design of the Year – Living Space” award for the Nanjing Back To Yaxi Manor Resort, highlights their dedication to creating spaces that harmonize with their environment. This award-winning project beautifully embodies their philosophy of ecological sustainability, cultural preservation, and the harmonious integration of nature into design. Join us as Yu Qiang shares the journey behind this remarkable resort, the challenges faced, and what lies ahead for the studio.
Yu Qiang. Nanjing Back To Yaxi Manor Resort, Photo: Huang ZaoHui.
Can you tell us a bit about yourself and the story behind YuQiang & Partners?
Founded in 1999, YuQiang & Partners embraces “infinite creativity” as its core value. It aims to be a design platform where outstanding interior architects collaborate, fostering the continuous advancement of design concepts through information exchange and interaction. The firm consistently maintains innovation and vibrancy in design, striving to create designs that contribute to the progress of life. Through a diversified business model and the integration of superior resources, it has established a comprehensive service system across the entire industry chain.
What was the influence behind the The Nanjing Back To Yaxi Manor Resort? Can you walk us through the design process, from the initial conversation to the result?
The design inspiration is most prominently reflected in the name “归来兮” (Gui Lai Xi). These three characters embody a traditional humanistic spirit, originating from Tao Yuanming’s poem “Ah, Homeward Bound I Go!”, a renowned work in ancient Chinese literature. This poem conveys the deep longing of the Chinese people for both worldly engagement and pastoral retreat.
The owner, a successful entrepreneur, envisioned this ideal haven as he approached retirement, driven by a yearning for a tranquil rural life. Thus, The Nanjing Back to Yaxi Manor Resort came into being—not only as the beginning of a new chapter in his life but also as a sanctuary for every traveler in search of peace. This reflects a traditional Chinese philosophy that embraces both engagement with the world and the serenity of retreat.
Did some specific local characteristics of Nanjing influence the design?
Design is both universal and deeply rooted in place. Therefore, before designing a new project in a different country or city, we conduct thorough research on the regional characteristics, key aspects, and cultural context of the project. Based on this understanding, we maintain effective communication with the client.
The most distinctive and competitive aspect of Nanjing Back to Yaxi Manor Resort lies in its deep integration with local culture. It is uniquely situated within the unparalleled National 4A-rated tourist attraction—Gaochun Slow City, Yaxi Town, surrounded by Nanjing’s largest pristine bamboo forest, Qianshan Zhuhai, offering a serene and picturesque landscape. We believe that in such a setting, architecture should have a sense of belonging. This belonging is not merely expressed through symbolic elements but rather through the connection between the building, its environment, and human activity.
Guided by the laws of nature, the character of the landscape, and the essence of local culture, we create spaces that are in harmony with their surroundings. Every material is carefully selected to complement the natural environment, ensuring that architecture, interior design, and daily life are seamlessly integrated—creating a place where people can truly connect with nature and experience a sense of home.
Nanjing Back To Yaxi Manor Resort, Photo: Huang ZaoHui.
Can you expand on your choice of materials? Why did you choose more natural-looking ones, and what was your favourite to work with?
We adhere to three core principles: ecological sustainability, regional adaptability, and cultural symbolism. Our primary consideration is the material’s natural properties and renewability. For instance, we prioritize fast-growing plant fibers such as bamboo, which not only boast excellent physical performance but also carry strong regional symbolism.
Nanjing’s abundant bamboo forests provide a rich local resource, which, through modern craftsmanship, can be transformed into materials with woven bamboo textures. This approach not only aligns with low-carbon and eco-friendly objectives but also preserves the traditional Jiangnan aesthetic of “bamboo shadows dancing on window screens.”
What was the biggest challenge you faced in this project? How did you solve it?
One of the biggest challenges in this project is integrating ecological sustainability with artistic expression—a core principle that has guided our design from the very beginning. To achieve this harmony, we have drawn inspiration from the surrounding natural environment. For instance, we have incorporated an infinity pool within the rice fields, creating a seamless connection between architecture and nature. This design not only enhances the aesthetic experience but also encourages people to reflect on environmental conservation and the importance of sustainable development. Through this space, we hope visitors can truly appreciate the harmony between nature and human creativity, experiencing both the beauty of life and the presence of art.
Congratulations on winning the “Interior Design of the Year – Living Space” category at the LIV Awards! What does this recognition mean to you and your team?
This honor recognizes and encourages every member of the YuQiang & Partners team. We extend our heartfelt gratitude to our clients for their trust and to our partners for their technical support. Without the close collaboration of our interdisciplinary team, this project would not have come to fruition.
Receiving this award also validates our approach to cultural heritage. In an era of globalization, we firmly believe that true design innovation must be rooted in a profound understanding of local culture. We hope this recognition will inspire more professionals to focus on cultural preservation and sustainable design, leading the industry toward solutions with true spiritual significance.
Nanjing Back To Yaxi Manor Resort, Photo: Huang ZaoHui.
Can you tell us about what’s in the cards for your studio? Are there any upcoming projects that you can tell us about?
We remain committed to deep exploration within the design field, and in the future, we aim to create more competitive and groundbreaking works in the realms of office spaces, residential projects, luxury homes, and innovative commercial ventures. Currently, several key international and domestic projects are in the implementation phase, and we are grateful for the ongoing support and attention from all sectors.
The LIV Hospitality Design Awards, one of the most significant events in the hospitality industry and part of the Swiss-based 3C Awards—a global platform dedicated to curating and promoting design—has announced its speaker lineup for the upcoming conference, taking place alongside the Hotel & Shop Plus Tradeshow at the Shanghai New International Expo Center. Scheduled for April 2, 2025, this event will gather industry leaders, insiders, and experts for engaging sessions that delve into the key trends, opportunities, and challenges shaping the future of lifestyle hotels, boutique resorts, and hospitality experiences.
As Asia’s leading trade show, Hotel & Shop Plus will run from March 31 to April 3, 2025, catering to developers, investors, hoteliers, operators, and designers in the hospitality and commercial space markets across China and Asia. This annual mega event will showcase leading suppliers from the construction and operations sectors, presenting their latest products, services, and innovative developments for hotels, restaurants, shopping malls, and other commercial facilities.
The LIV Hospitality Design Awards will feature Design Talks by LIV Awards, keynote presentations by esteemed LIV Awards Jury Members, and engaging panel discussions that address the latest trends and developments in hospitality design. The morning session, “Designing the Future – Opportunities in Lifestyle Hotels & Boutique Resorts,” will focus on the rising demand for unique, design-driven hotels and resorts. Industry experts will discuss market trends, regional dynamics, storytelling in design, adaptive reuse and sustainable practices. Keynote speaker Tina Norden (Partner and Principal at Conran and Partners, UK/Hong Kong), an interior designer and architect with a diverse portfolio spanning various contexts and continents, will share insights. This will be followed by a panel discussion featuring industry leaders, including Chiara Calufetti-Lim (Principal & Studio Director of Architecture at WATG, Singapore), a seasoned architect with international experience on projects worldwide; Carl Wee (Vice President, Technical Services, Asia Pacific at Wyndham Hotels, Singapore), a passionate advocate for sustainability and technology in hospitality; and others, moderated by the renowned interior designer Tarek Hegazy (Principal & Creative Director at Living Design, Sweden), with over 34 years of experience in interior design. Joining the panel, Huan Zhu is the General Manager of the Architecture Department of Wanda Hotel Design & Research Institute since 2018.
The afternoon session, “Hospitality Design Trends – Reinvented by Social Megatrends & New F&B Experiences,” will explore how evolving social megatrends and food and beverage innovations shape hospitality design, wellness, zero-waste practices and discuss fostering social connections. Keynote speaker Corinna Kretschmar-Joehnk (Founder at JOI-Design, Germany and India), a university lecturer and co-author of numerous design books, will provide insights. This will be followed by a panel featuring hospitality project manager and consultant Kristina Belyavskaya (Cospitality Founder, Spain); Marc Schicker (Founder & Managing Director at SCHICKER & Co., Indonesia), who brings over 30 years of experience in the design and construction industry across Asia, the Middle East, Australasia, Japan, and the UK; Eric Leong (Vice President – Design & Technical Services at Minor Hotels, Thailand), a passionate hospitality design and experience creator; and moderator Arturo Sim (Managing Partner at VHC Global, Hong Kong), who has played a key role in shaping the face of F&B throughout the Asia Pacific, participating in over 250 hotel projects and leading the development of hundreds of restaurants, bars, and catering venues. Topics will include sustainability, cultural immersion, experiential dining, and technology-driven personalization.
Astrid Hébert, Director of 3C Awards and Co-Founder of the LIV Hospitality Design Awards, shared her thoughts on this event, saying: “Celebrating our 5th edition in Shanghai feels like the perfect next step. Year after year, we see incredible projects coming from Asia, and the region is shaping the future of hospitality design in so many ways. Bringing our conference here, alongside such an inspiring lineup of speakers, is a wonderful opportunity for winners, jury members, and industry leaders to come together, connect on a deeper level, and exchange ideas that can enrich our industry.”
To mark its 5th anniversary, the LIV Hospitality Design Awards is partnering with the Asia Pacific Design Center and Hotel & Shop Plus to offer all 2023 and 2024 winners complimentary access to the four-day trade show. The celebrations will culminate in the LIV Hospitality Design Awards Ceremony and Gala Dinner at the Shangri-La Kerry Hotel in Pudong, Shanghai, on April 2, 2025. For more information, visit livawards.com.
TRADESHOW AND CONFERENCE – PROGRAM
Tradeshow: Hotel & Shop Plus tradeshow
Date: 31st of March till 3rd of April, 2025
Address: Shanghai New International Expo Center, No.2345 Longyang Road, Pudong New Area, Shanghai 201204
As Asia’s leading trade show, Hotel & Shop Plus takes place from March 31 to April 3, 2025, at the Shanghai New International Expo Center. It gathers architects, designers, hospitality leaders, and innovators from across the globe. With over 2,000 exhibitors, the show is a one-stop platform for cutting-edge solutions in Hospitality design and architecture, smart technologies, and operational tools. This event offers unparalleled opportunities for networking, inspiration, and collaboration in a rapidly evolving industry.
Complimentary access – Book your tickets HERE.
TRADESHOW AND CONFERENCE – DESIGN TALKS BY LIV AWARDS
Tradeshow: Hotel & Shop Plus tradeshow – Conference Hall “E”
Date: 2nd of April, 2025
Address: Shanghai New International Expo Center, No.2345 Longyang Road, Pudong New Area, Shanghai;
Join us for insightful design talks, through keynote presentations of the LIV Awards Jury Members, engaging panel discussions, and networking opportunities, the conference inspires attendees to push the boundaries of creativity and innovation in hospitality spaces.
Morning Session – 10am: Designing the Future – Opportunities in Lifestyle Hotels & Boutique Resorts
Afternoon Session – 1pm: Hospitality Design Trends – Reinvented by Social Megatrends & New F&B Experiences
The LIV Hospitality Design Awards have announced the winners of its fifth edition, marking the most successful year to date. This edition has recognized exceptional architectural ventures and interior design projects that are reshaping the global hospitality industry, with a record-breaking number of submissions from talented professionals and emerging designers worldwide.
The jury panel, composed of experienced architects, designers, and developers in the hospitality sector, meticulously reviewed over 550 applications from 58 countries from Sri Lanka to Kazakhstan, from Canada to Mexico. The most outstanding projects in each category were selected, highlighting the diversity and creativity that define the future of hospitality design.
In the architectural category, Canopy: A treetop dining experience by Rock Venture Co. was awarded Architectural Design of the Year for Eating Spaces. Located at Anantara Golden Triangle, this dining concept is perched 52 meters high, offering panoramic views of Thailand’s border with Myanmar and Laos. Inspired by local beehives, its bamboo-clad capsule provides an immersive nature experience. Dialogue with Nature—Commune STORE by Atelier Global Limited, led by Frankie Lui and Cai Chao, won Architectural Design of the Year for Living Spaces. Situated in Houyuan Village, China, this project transforms an abandoned school into a community hub celebrating local rice culture. Using sustainable materials, it integrates into the landscape while revitalizing traditional farming practices.
For interior design, Uma Nota by The Odd Duck Design and led by Asmaa Said and Ellina Komarova, received Interior Design of the Year for Eating Spaces. This Japanese-Brazilian restaurant in Manila blends art, design, and ambiance across its multi-themed dining spaces, capturing the cultural fusion of São Paulo’s Liberdade district. Nanjing Back To Yaxi Manor Resort by YuQiang & Partners secured Interior Design of the Year for Living Spaces. This tranquil retreat in China features natural materials like rammed earth and bamboo, crafting serene spaces that harmonize with their surroundings.
The emerging talent category highlighted fresh innovation. Tasneem Hamza of Applied Science Private University was named Emerging Architect of the Year for Living Spaces for Bridging The Divide, An Urban and Architectural Dialogue for Fostering Community and Urban Vitality, a project reconnecting divided urban spaces in Irbid, Jordan, through revitalized heritage buildings. Jihyeon Park from Art Center College of Design earned Emerging Interior Designer of the Year for Eating Spaces with Limen, A Place Where Time Stands Still, a transformed historic train station in Pawtucket, Rhode Island, designed to evoke nostalgia and timeless beauty. Levi Lu, also from Art Center College of Design, was awarded Emerging Interior Designer of the Year for Living Spaces for Lianin, a Singaporean beachfront resort reimagining Peranakan culture through a modern lens.
Founder of the LIV Awards, Astrid Hébert, expressed, “We’re excited to see the fifth edition of the LIV Hospitality Design Awards come to such a successful close. This milestone celebrates the incredible talent shaping hospitality design today and marks a new chapter for us. For the first time, our awards ceremony will be held outside of Europe, in Shanghai this April. As we continue to grow, we remain committed to celebrating creativity, innovation, and the power of design to transform experiences. We look forward to celebrating with our winners in person and seeing how hospitality design evolves worldwide.”
The LIV Hospitality Design Awards continue to be a leading force in the hospitality design world, offering unrivaled recognition to designers who elevate the guest experience and redefine industry standards. Winning a LIV Award brings invaluable exposure, opening doors to new opportunities and cementing a designer’s place among the global elite. Congratulations to all the winners of the fifth edition!
For more information about the LIV Hospitality Design Awards, visit livawards.com.
Mark your calendars! The LIV Hospitality Design Awards Ceremony is set to take place at the Shangri-La Kerry Hotel Pudong, Shanghai, on April 2, 2025.
The LIV Hospitality Design Awards is thrilled to announce that the Awards Ceremony and Gala Dinner will be held at the Shangri-La Kerry Hotel in Pudong, Shanghai, China, on April 2, 2025.
To celebrate the program’s 5th anniversary, we are proud to collaborate with Asia Pacific Design Center and Hotel & Shop Plus to offer exclusive benefits to all 2023 and 2024 winners attending this remarkable event.
All participants will receive complimentary access to the four-day Hotel & Shop Plus trade show, the premier platform for hospitality and commercial space industries. Additionally, they are invited to attend conferences co-organized by the LIV Awards. This exclusive event will feature international keynote speakers and hospitality design leaders, delivering insightful roundtable discussions and thought-provoking sessions.
About Hotel & Shop Plus:
As Asia’s leading trade show, Hotel & Shop Plus takes place from March 31 to April 3, 2025, at the Shanghai New International Expo Center. It gathers architects, designers, hospitality leaders, and innovators from across the globe. With over 2,000 exhibitors, the show is a one-stop platform for cutting-edge solutions in Hospitality design and architecture, smart technologies, and operational tools. This event offers unparalleled opportunities for networking, inspiration, and collaboration in a rapidly evolving industry.
The Awards Ceremony and Gala Dinner:
The highlight of the multi-day events will be the LIV Hospitality Design Awards Ceremony and Gala Dinner, held at the prestigious Shangri-La Kerry Hotel in Pudong, Shanghai, on April 2, 2025.
The ceremony will honour the outstanding achievements of the 2023 and 2024 winners, offering a unique opportunity to connect with industry peers and press representatives. Attendees will enjoy presentations of the winning projects, a seated gala dinner, and the chance to engage with winners, jury members, the press, and the organizing team. This special evening promises to be a memorable celebration of creativity, innovation, and networking, bringing together industry leaders and distinguished guests for a night of inspiration and connection.
Join us in Shanghai for this extraordinary celebration of innovation, creativity, and excellence in hospitality design. The conference program and the awards ceremony details will be communicate early 2025.
Mark your calendar – April 2nd, 2025 – and be part of this unforgettable experience!
Your design has the potential to inspire, captivate, and redefine the future of hospitality. The LIV Hospitality Design Awards celebrates the world’s most outstanding living and dining spaces—and we believe your project belongs among them.
With the final submission deadline approaching on December 15, 2024, this is your chance to share your vision with a global audience that values innovation and creativity. Don’t miss the opportunity to let your work shine on an international stage, gain recognition, and join us in Shanghai for a night of celebration and inspiration at the prestigious awards ceremony. This is your moment to leave your mark—submit your project today!
The LIV Hospitality Design Awards, a globally recognized platform celebrating excellence in hospitality architecture, interior design, and guest experiences, proudly welcomes a new panel of esteemed jury members who bring a wealth of expertise to the competition.
Joining the jury are Arturo Sims, Managing Partner at VHC Global; Beatriz Carreto, Senior Design & Technical Manager at Radisson Hotel Group; Jamnary Moreno, Director of Interior Design for Global Luxury Brands at Marriott International; Mark Eacott, Global VP of Design at Ennismore; Corinna Kretschmar-Joehnk, Founder of JOI-Design; and Chiara Calufetti-Lim, Principal and Studio Director of Architecture at WATG. Also joining the panel are Francisco Lopez-Cordoba, Vice President, Interior Design, Design Services – Global at Four Seasons Hotels and Resorts (United States); Raul Tellez Casado, Director of Product and Design Area at Minor Hotels (Spain); and Carl Wee, Vice President of Technical Services at Wyndham Hotels & Resorts (Asia Pacific, Singapore). Their diverse backgrounds and perspectives will ensure a comprehensive evaluation of the innovative entries submitted for consideration.
These new jury members will join an impressive lineup of established jury members, including Luis Galofre, Chief Executive Officer at Talentchef Consultant Agency; Monika Moser, Former Chief Operating Officer at Campbell House; Ivo Christow, Head of Design at Krucker Partner AG; Bittor Sanchez Monasterio, Global Vice President of Design at Accor; Najee Syriani, Hospitality Development Director at Diriyah Company; Cristiano Pistis, BU Director of Hospitality and Luxury Residential at Eclettico Design | Lombardini22; Federico Toresi, Global VP Design for Premium Brands at Accor; Anne Faherty, Founder of Anne Faherty Interiors; Eric Leong, Vice President of Design & Technical Services at Minor Hotels; Sarah Smallwood, Design Director at Great Wolf Resorts; Larry Traxler, Senior Vice President and Global Head of Design at Hilton Worldwide; Barend Slabbert, Senior Lecturer in Interior Design at the University of Derby; and Kristina Belyavskaya, Founder of Cospitality.
Astrid Hébert, Co-founder of the LIV Hospitality Design Awards, expressed her enthusiasm, stating, “We are thrilled to welcome such a diverse and talented group of jury members this year. Their extensive experience and unique perspectives will undoubtedly enrich the evaluation process and elevate the awards to new heights.”
Chosen by a panel of esteemed professionals including architects, designers, hoteliers, developers, and leaders in architectural and interior design, the annual award winners have the chance to make their mark.
Submissions for the awards are now open, offering the opportunity to secure the renowned LIV Awards trophy, receive widespread international exposure for exceptional designs, and access a range of exclusive privileges, with the final deadline set for December 15th, 2024. For more information and to begin the submission process, please visit the official website at livawards.com.
We recently spoke with Corinna Kretschmar-Joehnk, founder of JOI-Design and a member of the jury for the LIV Hospitality Design Awards. With a wealth of experience as a university lecturer and co-author of several design books with her husband and partner, Peter Joehnk, Corinna has established her studio as a European leader in interior architecture. JOI-Design specializes in creating exceptional spatial and product designs for international hotel destinations, with a new focus on innovative floating hospitality experiences for the cruise industry. Based in Hamburg, the team is dedicated to shaping luxurious atmospheres for both global properties and independent boutique hotels, as well as vibrant lifestyle brands. Join us as we explore her thoughts on hospitality design and the future of the industry.
JOI-Design. Hotel Vier Jahreszeiten Iserlohn. Credits: Christian Kretschmar for JOI-Design. // Corinna Kretschmar-Joehnk
Can you tell us about your background? Where did design first make an appearance in your life and how did you follow it?
Both of my parents were musicians. My mother was a pianist and my father a singer – a tenor – and both taught students in their master classes at a musical high school in my hometown. So my brother and I were raised in a household full of creativity: my parents’ students sometimes stayed overnight, there were often house concerts, and we, of course, also learned to play instruments, the two of us. But there was a special point where I was sure I would love to be creative but not ‘just’ for a moment on stage (after practising within my own four walls for hours every day). Even today I still love concerts, but I discovered another way to express my creativity, one that lasted longer than just a moment in time. I chose art as the main subject for my Higher School Certificate, first studying art history. Then, early on, changing to interior architecture – as this had already been my secret dream for a long time. In the end, it was my mother who encouraged me to go in this direction, because at first, I wasn’t sure if I should ‘only’ do something that, in my opinion, contrasted so deeply with music. My parents could touch the hearts of their audience with their music and help people feel better. But my mother convinced me to do what I loved, pointing out that the living environments I created would also help people feel better. Plus I loved to draw and sketch – when studying, I was already sure this was my dream job! And it still is.
What would you say is your personal design philosophy and how has it evolved throughout the years?
Arising from this wish to design nicer environments that help people feel better, my personal goal and mantra (I am a passionate yogi) has always been to design as a human for other humans. The only way this has changed is when my business partner and husband Peter and I founded our own studio with our maxim that we, as a team, are a group of individual personalities designing hotels for groups of other individuals. The sense of ‘humanity’ has always been my focus, so I’ve remained loyal to what I wished for from the very beginning. To me, this is what it’s all about, making the world a better place, step-by-step, each day. And, of course, this process is always evolving since each day we confront different, ever-changing circumstances and challenges.
Can you tell us about the story behind the creation of your studio JOI-Design?
JOI-Design – looking at the name, this is a nickname, an acronym of ‘joehnk. interior design’ – the company we come from and which has our surname ‘Joehnk.’ Hospitality design has always been in our DNA and is a topic we enjoy focusing on. We love this industry, although it is challenging due to budgets, and of course time schedules, since everything is based on a certain return on investment. When designing ‘signature’ office spaces – which in recent years have become a new pillar of our portfolio now that once-separate living environments merge ever-closer together – we often experience more creative freedom. Sometimes these are ‘once in a lifetime’ projects for a brand where return on investment doesn’t play as important a role, plus clients are willing to wait a little longer for everything to be exactly right to best represent their company’s identity.
But we love hotels! We love their vibe – locations where people from all over the world meet and mingle, and get inspired. Peter founded the company 40 years ago. I joined as an employee in 1993 and – to make a longer story short – we joined forces and together founded the studio with the JOI-Design nickname to continue what Peter once started. The longer version of the story also includes a bankruptcy 20 years ago when ‘9/11’ made us unsure that we could overcome the crisis of no one wanting to build hotels anymore. Hard and uncertain times… But we didn’t lose our positivity: we started anew, from scratch, and together – the two of us. And somehow it all fell into place. Step by step, we could grow again. We learned the lesson that you have to stay true to your own values. You have to stay honest and that is all you need! For example, one client said to us – and we loved it, “It’s not your company that doesn’t exist anymore – it’s you – it’s all in your heads – and I want you!” So it turned out not to be a problem that our former company no longer existed. And therefore we started again, changing our company to our nickname.
JOI-Design, Olympus Campus Hamburg. Credits: Christian Kretschmar for JOI-Design.
Your studio is known for shaping luxurious atmospheres for a variety of properties. Can you describe some of the biggest projects you’ve worked on and the process your team follows to create a new design?
We began with smaller boutique hotels before moving into the design of more complex developments. Although these privately owned boutique destinations were our foundation, we still treat every larger project as an individualised concept and not part of, for example, a larger hotel chain.
Some of our key projects in recent years—though this is just naming a few, which isn’t easy as each project becomes our favourite—include:
A big resort in the south of Germany, the hotel ‘Der Öschberghof,’ where we worked on a complex renovation, revitalization, and extensions. It features a 5,000-square-meter spa, various individual dining options, a large inspiring conference space, and, of course, very special guestrooms and suites inspired by the surrounding countryside.
The second project I’d like to mention is quite the opposite: an urban hotel in our hometown that is just as luxurious as the countryside resort. The Fraser Suites Hamburg involved the major conversion of a former office building, made even more challenging by its earlier use as a tax office, which was designed not to feel inviting but to command respect from the local citizens who paid their taxes there. This listed monument, built 100 years ago, revealed hints of its past in the form of floor tiles unearthed during the renovation. These guided us toward our new design concept, reawakening the spirit of the building’s construction era with inspiration from the Roaring Twenties. This project presented a different challenge: accompanying this ‘grand dame’ into her next chapter by adding new layers, polishing what was worthy of preservation, and giving her a bit more sparkle to become a luxurious hotel.
My third example of our recent work is a small but lovely jewel on the island of Sylt—known as the ‘Hamptons’ of Germany. The ‘Söl’ring Hof’ has only 15 guestrooms and suites, all unique, with some being maisonettes. The hotel has a strong culinary focus, run by a talented young chef and a creative sommelière. We began our renovation step-by-step, first revamping the fine dining restaurant—which has already received two Michelin stars—by giving it a new soul and character while increasing interaction between guests and the restaurant team for an immersive culinary experience.
How do we work? We always deep-dive from scratch as we launch into new adventures: our team is experienced with the topic of ‘hotels’ – so this is our base and foundation – and then from there we can play and always invent something new that works because we stick to certain rules a hospitality project should follow: of course these have to do with time and money (which, as I mentioned before, are sometimes different for office projects) – but for us, this also means being sustainable by picking materials that are durable and endure.
This leads me to one more final project that we recently completed, the creation of a new hotel brand whose DNA is based on ESG principles: THE USUAL, with the first in this new hotel chain having just opened in Rotterdam. It’s already shortlisted for some awards because it is special and new. It took all of us – the client plus our team of designers – to identify certain boundaries and recognise that overall, the hotel industry is still not where it should be with sustainability. It lacks overall guidelines comparing what is truly sustainable and what is not – there are so many different points to consider. But in the end, we created something special – that’s for sure – and we are really happy that on top of all that, we have created a space where social interaction is encouraged and openly wanted. This became really crucial to our plan, because it, too, is very sustainable since its effects will last – it’s not just about materiality. So the circle closes: designing being humans for humans.
Apart from luxury hotels, your studio also works with the cruise industry. How did JOI-Design enter this niche, and what are the challenges this area encompasses when compared to land-based hospitality projects?
There are two reasons we entered into this new field: one was that Peter, in his early years, founded a company that focused on designing for the cruise industry – so he already has a degree of experience, but then he stepped away a long time ago to concentrate on ‘his’ hotels again. Also, I worked for a client and a hotel in South America, in Chile. This client became COO of a cruise line and then, 20 years after our first project, called me and asked, “Are you interested in bringing your experience from land-based hotels to the cruise industry?” Of course, I was!
Naturally, there were challenges: a ship is made of steel instead of concrete and bricks. Weight plays a bigger role, space is more limited, and above all, the rooms’ ceiling heights are not that high. Fire and life safety must be considered differently. And that’s only to name a few of the differences… In the end, though, on cruise ships, we create inspiring living spaces that make the clients of our clients feel better – like they’re in a hotel on land. Concerning creativity, the most different starting point is that at the beginning, we don’t have a location to reference – because the ship is moving from port to port. But this is a very nice challenge too – and we’ve already found some answers…. Challenges keep us alive.
JOI-Design, Steigenberger Hotel Hamburg. Credits: Christian Kretschmar for JOI-Design.
During your lectures at universities, what key lessons do you emphasize to prepare the future of design for success?
I always preach: love what you do! Then you can be the best! Stay curious and think sustainably!
Can you tell us about a particularly memorable project you’ve worked on that you still think about to this day?
I would say one of our initial boutique hotels that is owned and run by a lovely couple in the Black Forest: it’s called ‘Hotel Ritter Durbach’. We already had a project in common, a hotel on the island of Rügen in North East Germany where they were general managers but didn’t own it. A few years later, they called and told us they’d bought their own hotel in the south, and from then on, we created everything collectively with super teamwork. They brought in their ideas and we fought about budgets together – because most of the time, nicer things are more expensive – but they had just begun their business and had to look after their money. However, the result was simply stunning! Everybody was happy! They even gained a Michelin star with their fine dining restaurant and were so successful that they built an extension (also designed by us). And yes, and we are still connected.
As a jury member for the LIV Hospitality Design Awards, what do you prioritize when evaluating designs?
I don’t have a recipe or strong rules. It’s like when we’re brainstorming at the beginning of a project and starting to create the story: I always ask – does the story touch your heart? Is it relevant for our times and the demands of society? And then is there a strong emphasis on sustainability on top of that?
JOI-Design, The Zipper. Credits: Christian Kretschmar for JOI-Design.
What do you envision for the future, both for yourself and for the broader design community?
I would love to see more collaboration across the whole scene! Teamwork makes the dream work – and we all can be stronger. We also discovered this when cooperating on special projects with colleagues from other firms in our interior design circle. You always learn and gain so much! This is the future for me. We are not made to ‘fight’ for us alone.