Federico leads the team that defines the design and product strategy and creates standards and concept guidelines for Accor’s luxury and premium hospitality brands, overseeing design initiatives to evolve the design, performance, guest experience and market development of their brands.
A qualified architect with over 20 years of experience in hospitality, focusing on the design of hotels, resorts, private residences, and high-end retail, he delivers experience-driven luxury projects and has overseen the development of innovative and award-winning destinations.
Federico’s strategic team is the key link between the Luxury, Premium, Lifestyle & Partner Brands and the Regional Design & Technical Services Teams, working closely with Operations, Marketing, Brand and Development, facilitating concept creation with the necessary market adaptations across the globe.
LinkedIn | Website
